APCICT, USTP launch ICT training programs for NorMin Women Entrepreneurs
By Kristine Jane M. Laid, USTP System STRATCOMM
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Harnessing the potential of women entrepreneurs, particularly those engaged in Micro, Small, and Medium Enterprises (MSME), through digital tools is of paramount importance. It is a crucial step towards gender equality in the entrepreneurial ecosystem.
Digitalization, such as e-commerce and digital marketing, allows for diversification of revenue streams by tapping into other markets that enable better inventory management, cost optimization, and improved customer engagement, all of which are critical for survival and growth. However, women-owned MSMEs, in particular, are vulnerable to external shocks, such as economic downturns or natural disasters.
Supporting women in MSMEs to adopt digital solutions enhances their ability to weather economic uncertainties, thereby contributing to the overall stability and resilience of their businesses.
The University of Science and Technology of Southern Philippines (USTP) and the Asian and Pacific Training Centre for ICT for Development (APCICT), in collaboration with the Department of Trade and Industry (DTI) and the Department of Science and Technology (DOST), organized the “Capacity Building Programme on Digital Transformation of Women-Owned Enterprises in Southern Philippines” last February 5–8, 2024, at the VIP Hotel, Cagayan de Oro City, Philippines.
The Women ICT Frontier Initiative (WIFI) Training Program aims to provide women entrepreneurs in the Southern Philippines with a holistic learning journey that will equip them with the mindset, knowledge, and skills needed to embrace digital transformation and succeed in the digital economy.
The APCICT’s WIFI Training Program is a flagship capacity-building training for women entrepreneurs for digital transformation upskilling, emphasizing modernized technologies, tools, and platforms in their businesses.
The four-day training included the following courses:
- Foundation Course on Women’s Empowerment through Business Innovation and Digital Transformation serves as the cornerstone of the program and aims to motivate women entrepreneurs to embark on a transformative journey.
- E-commerce and Digital Marketing equip women entrepreneurs with the practical skills needed to establish an online presence and effectively market their products or services in the digital space.
- Business Continuity Planning addresses the need for proactive planning in the face of uncertainties. Business continuity planning will provide knowledge and skills for women entrepreneurs to plan, strategize, and manage crises in their businesses.
- Trust and Security in using Digital Technology imparted women entrepreneurs with fundamental skills concerning online security. It is dedicated to enhancing their basic skills and increasing digital security and data privacy awareness.
- Data Analytics for Women Entrepreneurs empowers women entrepreneurs with the ability to derive insights from data, driving informed decision-making.
A succeeding training was held through a ZOOM Conference Meeting last February 18, 2024. The session focused on Digital Marketing, aimed to develop the participants’ business skills for seamless transactions, and equipped them with the latest technology.
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